With the goal of attracting new students for the 2022/2023 academic year, we developed a campaign for Escola de Tecnologia e Gestão of Barcelos with promotional videos, flyers, billboards, and ads made available on social media.
The challenge of producing elements capable of capturing the attention of a young and extremely demanding audience is always an added challenge. Using video editing and image processing techniques, we produced elements that can be viewed in the galleries.
As a way to enhance the elements produced, we carry out online ad campaigns for social media such as Facebook, Instagram, and TikTok. We direct ads to different target audiences, having achieved more than 600,000 views in video campaigns.
Escola de Tecnologia e Gestão was created in 1990 to satisfy the social demand for professionalization and respective integration in the business market.
ETG, within the scope of its educational and training activity, has assumed a prominent role in the region in which it operates, by contributing to its economic, social and cultural development.